YESHAYA, a family story inspired by the treasures of the Dead Sea
Based in Arad, just 15 minutes from the Dead Sea, Yaacov Maruani is driven by a deep connection to this unique region, both spiritual and mineral. With his wife Miriam, he is realizing a long-held dream: founding YESHAYA, a cosmetics laboratory inspired by the natural riches of the Dead Sea. Their approach is rooted in biblical texts, where the prophets Yeshaya (Isaiah) and Yehezkel (Ezekiel) already speak of the exceptional benefits of these waters.
In collaboration with the Danieli laboratory, located in the Arad industrial zone, Yaacov oversees the development of the skincare products and strategic decisions. The formulas are developed by two cosmetology experts, Eli Ohayon and Dan Rubin, who combine scientific rigor with the natural properties of local minerals to create innovative products.
In the Bible – Ezekiel 47:8
“This stream flows eastward through the land, down into the Jordan Valley, and empties into the Dead Sea.”
The Dead Sea
Located more than 430 meters below sea level, the Dead Sea boasts an exceptional salinity of 34.2%, nearly ten times that of the ocean. Used since antiquity by Cleopatra, King Solomon, and Aristotle, it remains a precious source of well-being and natural beauty. YESHAYA perpetuates this heritage with rigor, respect, and innovation.
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